Brand Growth
Whether you are a start up or market leader we are experienced in using digital and social content to help you hit your next business targets. We ensure immediate results are seen while long term journeys of growth begin.
Consumer Brands
Turning brands into broadcasters
Consumer Brands
The consumer brand team helps turn brands into broadcasters through digital content transformation.
With our history and experience in broadcasting and programming we produce originals, formats and campaigns that help brands grow loyal, returning audiences.
We work with brands who see themselves as commissioners as much marketers, who see their digital platform as channels to educate, entertain and inspire their audiences.
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What we offer
Platform Launch and Scale
We start every platform launch with a strategy that includes looking at the target audience for the brand, their behaviour on the platform, content they consume, how the brand can differentiate themselves and the cadence or posting and formats needed to succeed.
Audience Growth
Our approach to audience growth is to look at the audiences you have presently and the audiences you need going forward. Once they are identified we ensure you are producing the content they they expect and enjoy from brands.
Original Native Content
We are born from the world of broadcast and production. We can create a shoot that provides multiple assets all produced and edited specifically for each channel. Ensuring channel's features and audiences behaviours on each platform is at the heart of the asset.
Maximising Monetisation
As content producers and channel managers we believe it is our job to build a large engaged following so a brand can decide how to monetise them at the right point. We will build a brand community online, and a brand can sell products, tickets, subscription, live streams, merchandise, partnerships. collaboration, fundraise etc.
Optimisation of Existing Content
Using our expert editors we can repurpose archive content and make them creatively more engaging for the expectations of the audience, more native for each channel and meet channel algorithms.
Guaranteed Reach
Our media team supports all content and campaigns reaching the target audiences at awareness, consideration and conversion stages of a user journey as well as driving brand uplift. With experience and success on all social and digital channels.
Data and Measurement
Data and measurement is at the heart of our editorial decisions and channel management. We conduct A/B testing on posts, real time optimisation and use multiple benchmarks to judge performance on posts and lead our editorial and creative decisions.
Check out some of our work
Our Original Productions Studio
Our in-house Creative Production Studio offers a full service solution to creating original, innovative and premium content for our clients, from creative development to international production capabilities and a next generation post production facility.
Our studio is multidisciplinary in its approach from viral stunts to environmental documentaries, interactive comedy-dramas, Webby-award winning podcasts and moon-landing live-streams. United by the ambition to work with diverse talent both behind the camera and in front, our team delivers insight-inspired ideas that are not just stunning to look at but also achieve genuine engagement from millions of people all over the globe.
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SOCIAL IMPACT
With a portfolio of clients including the United Nations, World Economic Forum and The Earthshot prize, we have created thousands of hours of video content that have collectively received over 2.4B impressions and 200M views.
We’ve engaged audiences on climate change, geopolitics, emerging technologies and everyday activism.
